2025.09.0922:52:19UTC+00New Zealand Visitor Arrivals Up 6.6% YoY in July

Visitor arrivals to New Zealand increased by 6.6% year-on-year, reaching 236,600 in July 2025, primarily due to a notable rise in tourists from Australia. The Australian visitor count climbed to 126,700, setting a record for July and aligning with the school holiday period. Conversely, visitors from China declined by 3,700, while those from the United States fell by 1,200. Overall, July 2025's arrival figures represented 93% of the 255,600 seen in July 2019, prior to the COVID-19 pandemic. Australians comprised 55% of the visitors, up from 50% in July 2019. Visitors from China made up 10%, while those from the United States, the United Kingdom, and Japan each contributed 6%, 3%, and 3%, respectively, figures largely consistent with pre-pandemic statistics. This data underscores the robust recovery in travel from neighboring Australia, contrasted by decreases from some long-haul markets, illustrating the ongoing effects of travel patterns and seasonal influences on New Zealand’s tourism industry.